Tavrn Cocoa: Premium Features Without the Predatory Pricing 🍫

Tavrn Cocoa: Premium Features Without the Predatory Pricing 🍫

5 min read
announcement
Today, we're launching Tavrn Cocoa.

Our premium subscription tier is here. But before we get into what it is, let’s talk about what it isn’t.

What Cocoa Isn’t 🚫

Cocoa isn’t a paywall for basic features you’ve been using for free.

It’s not an excuse to shove ads into the app or start selling your data.

It’s not a way to lock essential communication features behind a subscription and call it “premium.”

If you’re using Tavrn for free right now, nothing changes. You’re not losing features. You’re not getting downgraded. The app you know stays exactly as functional as it is today.

We will never take away features from free users. That’s a promise.

So… What Is Cocoa? 🍫

Tavrn Cocoa is our way of giving back to the people who want to support what we’re building.

For $4.99/month (or $39.99/year if you want to save some cash), you get:

  • Cocoa badge - Show your support with a special badge on your profile
  • HD media uploads - Share images and videos in full quality
  • Larger file uploads - Send bigger files without compression
  • Exclusive themes - Access to premium color schemes and styles
  • Higher bitrate calls - Clearer audio quality in voice channels
  • Larger call capacity - Host calls with up to 65 people (vs. 30 for free users)

These are features that genuinely cost us more to develop and deliver. Higher bitrate streams, larger file storage, HD media processing - these aren’t arbitrary limits. They’re real infrastructure costs that scale with usage.

Cocoa helps us keep building without compromising on what matters: your privacy and your experience.

Why Subscriptions Instead of Ads? 💭

We could have gone the ad route. Plenty of platforms do.

But ads make apps feel sluggish, cluttered, and cheap. They turn you into the product instead of the customer. Your attention gets sold to the highest bidder, and the entire experience suffers for it.

We could have sold your data. That’s even more lucrative.

But we built Tavrn specifically to not do that. The whole point is respecting your privacy, not monetizing it. Getting into the data-selling business would make us exactly what we’re trying to replace.

So subscriptions it is. You pay us directly. We build features you actually want. Nobody else is involved.

It’s straightforward. It’s honest. It’s sustainable.

The Philosophy: Free Users Are Not Second-Class Citizens 🧡

Here’s our core belief: the free tier should be fully functional.

You should be able to chat, call, share media, join servers, build communities, and do everything Tavrn was designed for without paying a cent. That will never change.

Cocoa exists for people who want more - higher quality, bigger limits, exclusive perks - and who want to support the platform’s growth.

But if you never subscribe? You’re still a valued member of the Tavrn community. You’re not missing out on core features. You’re not being nudged with dark patterns or guilt-tripped into upgrading.

Free users will never be treated as a burden. You’re the reason Tavrn exists in the first place.

Why “Cocoa”? ☕

The name comes from the vibe we want Tavrn to have: cozy, warm, homely.

Think about sitting wrapped in a blanket in a voice call, watching a movie with friends. A mug of hot cocoa nearby. That feeling of comfort and connection.

That’s what Tavrn is supposed to evoke. And Cocoa - the subscription - is for the people who want to lean into that feeling even more.

A Thank You to Early Adopters 🎁

If you created your Tavrn account before April 3, 2026, you’re getting Tavrn Cocoa free for one year.

No strings attached. No payment info required. It’s automatic.

You’ll receive an email and an in-app message about it. Just… enjoy it.

Thank you for being here early. Thank you for testing broken features, reporting bugs, giving feedback, and believing in what we’re building before it was polished.

This is our way of saying we see you, and we appreciate you. 🧡

How We’re Different From the Competition 💪

Let’s be real: other platforms charge way more for way less.

Discord Nitro? $9.99/month. And you’re still on a platform that just implemented face scans and behavioral surveillance.

Slack Premium? Starts at $8.67/month per user. Great for businesses, overkill for communities.

Tavrn Cocoa? $4.99/month. No surveillance. No data selling. No ads. Just features that genuinely improve your experience, priced fairly.

We’re not here to squeeze every dollar out of you. We’re here to build something sustainable that respects both your wallet and your privacy.

What Happens Next? 🧭

Right now, Cocoa is about rewarding supporters and giving power users extra options.

Eventually, as Tavrn grows and infrastructure costs scale, subscriptions will help us keep the lights on without compromising on our values. But we’re not there yet, and when we get there, we’ll be transparent about it.

We will never pull a bait-and-switch. Free users will stay free. Cocoa will stay optional. And if we ever need to adjust pricing or features, we’ll tell you why and give you plenty of notice.

Transparency isn’t a marketing gimmick. It’s how we operate.

The Bottom Line ✨

Tavrn Cocoa is $4.99/month or $39.99/year.

It’s optional. It’s fairly priced. It’s built on features that actually cost us resources to deliver.

Free users lose nothing. Cocoa users gain extras. Everyone wins.

If you want to support what we’re building and get some premium perks in return, we’d love to have you.

If you’re perfectly happy on the free tier, that’s cool too. You’re not missing out on what Tavrn is all about.


Ready to upgrade?

Head to Settings > Cocoa in the app.

Early adopters: Check your email. Your free year is already activated. 🍫


No ads. No data selling. No predatory pricing. Just Tavrn. 🧡

– Team Tavrn

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